
Ong Ya wen
Founder of YW Secret
2018 MIYE Top 100 most influential young entrepreneurs
Ong Ya Wen is the CEO of YW Secret Sdn Bhd. YW Secret is an e-commerce business founded in 2015. Through this business, Ya Wen continues to help, motivate and inspire other women to follow in her footsteps in becoming an independent women, while develoing self confidence in a competitive world.
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About the brand
A lot of people raised their concerns about my choice to venture into this field as the market is highly competitive. My devotion to the business from the start has always been simple, it is bringing safe product to every consumer. Every person might have different skin condition and different needs for their skin. However, every single person thrived to have better skin.
I have sensitive skin and tried out a lot of different skincare products. Had severe allergies and consumed medication prescribed by skin specialist. Back in the days, whitehead will pop out on my face and sometimes skin peel, redness and rashes.
Every woman loves to be pretty. Looking at my skin condition at that time, I felt terrible and understood the importance of skincare product on my face. Before the launch of LE PARADIS’WEN products, I had invested a lot of my time and effort. I had also tested the products on my skin to ensure the composition and effectiveness are safe to be used.
The starting point of everything is naïve. The hope is to create trusted and premium products to bring security for every woman. We do not compromise to poor products for our consumers.
A lot of people might assumed online business is a place for buying and selling only but I hope YW SECRET and LE PARADIS‘WEN are not about “buying” and “selling” only for the consumers. I hope to help every single lady to be a beauty and be confident, just like the hidden message in every LE PARADIS ‘WEN products. At the same time, we hope YW SECRET can be the platform for every woman who seek entrepreneurial opportunity.
I am sincerely hoping those who have chosen YW SECRET 和 LE PARADIS’WEN can build up their charisma and confidence. Work hard towards their desire and determine their worth, building their own lives.