Our Company vision

YW SECRET embodies trust and strive to achieve win-win situation for the team, to be the most successful and greatest competitor in the field! We work towards to become the standard of the industry and become the most respected women empowerment business in Malaysia.

Our Company mission

The goal and hope to help more women to be an entrepreneur have always been with YW SECRET since it was founded. We hope to encourage more women to explore and achieve their dreams. Through this, they can work harder towards their dream and achieve financial independence. Happiness should not be given by others it should be created by oneself; YW SECRET has to be your most trusted business partner!

Our Brand vision

‘Create quality products, lead to your wishful life’ is the maxim hold by LE PARADIS ‘ WEN’s every member. With the quality of the product and integrity of the team, we promised to provide the best and satisfactory experience to our consumer and also strive to become the best beauty product and business.

Our Brand mission

The mission of LE PARADIS ‘ WEN is to provide consumer the best and quality product. We do not compromise with the quality of the product, aim to be the trusted brand with highest dignity and work hard to bring simple and convenient skincare product to our consumer. We hope to bring LE PARADIS ‘ WEN’s consumers safe product, happiness and long-lasting youthful skin. Embrace beauty, confidence and glory.

Our Value

Professional  Quality  Innovation  Efficient  Charisma  Brand  Respect  Trust


YW SECRET & LE PARADIS ‘ WEN culture and core values:

■ To create innovative, quality and trustable product.

■ Provide the most professional consumer experience and training for the team.

■Build the confidence and charisma of every team member.

■Inspire every team member to express their potential and work towards the best win-win efficiency

■Respect within team, together we build the most respectable business brand in field.

Our Milestones


January 1

Featured in Global Business Magazine

An exclusive interview with our Founder Ong Ya Wen, featured in Global Business Magazine.
May 1

Launched Anti-Blu Aqua Repairing Ampoule Silk Mask

Anti-Blu Aqua Repairing Ampoule Silk Mask was launched in May 2020.
March 1

Another Proud Achievement: Asia Pacific Super Health Brand 2020/2021

YW SECRET and LE PARADIS ‘WEN was awarded Asia Pacific Super Health Brand 2020/2021.
February 1

Launched Aqua Smoothing 2 in 1 Cleansing Gel

Aqua Smoothing 2 in 1 Cleansing Gel was launched in February 2020.
September 1

Featured in Feminine Magazine

An exclusive interview with our Founder Ong Ya Wen, featured in Feminine Magazine.
July 22

Birth of LE PARADIS ‘wen’s Ultimate Glowing UV Protection

To ensure the desirable and trustable product is being sold to the customer, the founder, Yawen’s never stop experimenting on herself. After 6 months since the release of Stemella Elixir, the birth of LE PARADIS ‘wen’s Ultimate Glowing UV Protection emerged. The product is not only focused on skincare and..Read More
June 22

Receiving Dynamic Female Entrepreneur Award 2019

Founder, Yawen proved her excellency once again by receiving Dynamic Female Entrepreneur Award 2019
December 22

Introduced LE PARADIS ‘wen

YW Secret Sdn Bhd introduced their own brand, LE PARADIS ‘wen. LE PARADIS means “Heaven” in French. Through this, they hope to inspire women to build their own brand and working towards their dream. Moreover, the brand became the first ever ultimate local skincare product in helping women to achieve..Read More
December 1

Moved to a larger scale.

YW Secret Enterprise had moved to a larger scale as YW Secret Sdn Bhd. With clearer business development, the team spared no effort in taking a bigger leap.
December 22


Under the lead of the founder, Yawen, the team had successfully expanded to YW Secret Enterprise and slowly gaining its reputation.
December 12

YW Secret were founded.

Founder, Yawen built up YW Secret’s team after substantial amount of hard work. She gathered a team of people with the same dream and aspiration to make the dream to a reality.


Let the essence of ‘Beauty’ instill into the brand – a product that everyone believes

Every woman in the world including YW SECRET & LE PARADIS ‘ WEN’s founder, Yawen and the team believed that beauty lives in every person.

Enhancing beauty can be done by external surgery or comes from within. Ever since YW SECRET & LE PARADIS ‘ WEN was founded, the mission is to bring out the ‘Beauty’ of women.

The founder, Yawen once shared, “Having sensitive skin has always been part of my life hence explained my concern towards certain products and ingredients used. Ultimately, I have chosen to create LE PARADIS ‘ WEN to not only focus on beauty skincare products but also aiming to accommodate sensitive and repairing skin as the starting points for the product. Hoping to bring security, happiness and beauty to more women.

During the production, Yawen invested a lot of time and effort in researching different ingredients and personal experimentation. She hoped the product can heal skin problems; bring out the beauty and confidence as the essence into the product. A trusted, safe and premium product for every customer with different skin types.

Moreover, the brand is also focused on people who have busy lifestyle. It is aimed to be effortless and convenient for people to rest after long hours of work. The brand products are curated for convenience of new generation to replace bottles of skincare products.


We are committed to building
Exclusive Bai Fumei to your beautiful charm brand

Glamour.Self-confidence.Beautiful Perfect life